If you’re looking to expand your business this year and really gain a name for yourself, there’s one process you should be looking towards above all others; quality control. Have you ever received a faulty or poorly-designed product from a company and instantly decided not to purchase from the brand again? If so, this is exactly why you need quality control.
Today, we’re going to discuss the benefits of introducing a quality control system in 2017. Regardless of your size and resources, there will always be opportunities to introduce quality control of some description and here’s why it’s important;
Customer Loyalty – When customers receive a good product with no faults, they feel happy with the service, will remember your name in the back of their mind, and would be more than happy to suggest your name to friends and family members if they require something similar; let’s not forget, word-of-mouth is still the most powerful form of advertising you’ll ever find. On the flip side, a damaged or faulty product will do the opposite and you lose a loyal customer.
Increased Competitiveness – Nowadays, every single industry is competitive and this is partly down to the sheer amount of technology making the barriers to entry fairly small. As soon as your standards drop below those of your competitors, you can no longer justify a higher price because the service cannot qualify as ‘premium’. Once you lose this unique selling point (USP), you get thrown into the hat with every other company on the market. If you want to offer higher prices than everyone else, you need credibility and this comes from the best possible product.
Reduction in Costs – In truth, a good quality control system can save money in a number of different ways. First and foremost, you learn about the common mistakes during production and help to put them right; of course, this will save on raw materials. However, you can also save money on wages because your employees are spending less time fixing errors. Although the implementation of quality control will cost money initially, it’ll normally bring a return on investment for these two reasons.
Increased Employee Morale – Next up, something that can’t be measured but something just as important for any business; morale. Rather than sending anything that leaves the machine (or production line), your staff will feel as though they have an important role in maintaining the reputation of your business. In the modern working environment, employees care more about contribution and progression than money so quality control makes them feel proud of the brand. When this happens, productivity can increase and the whole business can move forward.
Meeting Standards – If you ship regularly to a different country, quality control can enable you to meet the various standards the receiving country has in place for your specific niche. Not only does the product need to be of a high-quality, your packaging also needs to follow suit because you don’t want an international market where people in other countries receive your product all battered and bruised.
Overall Progression – All things considered, the quality control allows the whole company to move forward with better relationships with existing clients, new clients from recommendations, motivated employees, and an increased reputation. With all of these in place, price increases become justified and you can continue to take the business from strength to strength. As mentioned in the previous point, you might even have an opportunity to expand and go global. Through all this growth, quality control ensures the product remains consistent!
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